Our Expertise Since 1972, we’ve helped organisations launch products, sell into new markets, acquire companies, win new clients and better understand their consumers.

Guiding you to ask the right questions

Whether your research needs are local or global, tactical or strategic, we partner with you to create a solution that best fits your objectives and budget.

No matter where you are in your journey, it is important to start by asking the right questions. From setting priorities to tracking results, we’ll identify what stage you’re in and advise next steps.

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What's Next?

Identify new opportunities
  • Understand the "big picture"
  • Predict the future macro environment
  • Identify tomorrow's opportunities and threats

 

Where to play?

Refine and priortise opportunities
  • Identify where to play or right to win
  • Size the prize
  • Understand the market landscape

 

How to win?

Execute
  • Understand the category landscape
  • Inform product or service development
  • Set or refine go-to-market strategy

 

How am I doing?

Measure and track results
  • Measure and track sales or share
  • Understand performance
  • Set benchmarks

 

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Architecting solutions
that work for you

Our solutions use a range of proven research methodologies focused on two areas: human engagement and data science. We understand the how organisations leverage the different insights provided by each methodology, so we can make recommendations on what would best address your objectives.

Flexible purchase and
deliverable options

From off-the-shelf to fully custom, we offer a range
of options to best suit your budget and timeline. Select from single reports, database subscriptions and data extracts or leverage our network of industry experts, in-country analysts, data science and analytics teams for tailored solutions.

Case Studies

 

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Consumer Segmentation

Tourism Promotion Agency

Our client wanted to refresh its data on tourists travelling from Europe to Central America. Beyond understanding volumes by country, the client wanted to define a tourist profile that included interests and behaviours such as...

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Market Measurement

Leading Beauty and Personal Care Direct-Seller

In the beauty and personal care industry, products without artificial components and organic ingredients are seen as natural. As the naturals trend continues to grow in the USA and migrates into more categories...

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Forecasting & Scenario Analysis

A Global Leader in Fast-Moving Consumer Goods

Our client wanted to identify the underlying drivers  affecting tampon growth in major developing markets to support market prioritisation development. Additionally...

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Our award-winning syndicated market research database provides detailed data and analysis on industries and consumers, across 1200 cities, 210 countries. We use advanced analytics and data science to identify and measure the effect of disruption to the economy, industries, costs and prices.

Explore Passport

Via helps you navigate a fast-changing digital marketplace. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes.

Explore Via

Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets.

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Request a complimentary demonstration of our award-winning market research and product suite.

Request Your Free Demo

More ways in which we collaborate with our clients using our data: